Your 10 step authentic storytelling checklist

We’re all looking to create currency in the attention economy. For businesses, powerful storytelling is how you can share your brand’s voice, rather than add to the noise.

Thoughtful, authentic stories add value, share your why, open you up as a human being. They create affinity. And, you don’t need a Steve Jobs prodigal son epic or an Oprah-rags-to riches narrative, with a side dollop of adversity, to connect with your audience.

This checklist will help you build your brand story. It’s for founders, entrepreneurs and thought leaders looking to engage with authority, connect emotionally and to show the magic of possibility in your customers’ worlds.

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