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On hero content, curveballs and doing things generously
On authentic community building, stars aligning and human brands
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On DIY algorithms, guru gas-lighting & stepping out from behind your influences
On cinnamon buns, lockdown toolkits & cultivating creative habits
On close contact, consistency as a strategy and lockdown loneliness
On new seasons, small wins & lessons from a year in newsletter marketing
On breaking your own marketing rules, August resets & beach bar dreaming
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