On hero content, curveballs and doing things generously
Saying hello with an early Christmas sign-off, Like many in the growing business world, 2019 was a little tougher than I’d anticipated. Clients I’d worked with for…
On authentic community building, stars aligning and human brands
On authentic community building, stars aligning and human brands Sometimes – even in PR and comms – stars are aligned. I’d planned this article on community building…
5 steps to becoming a thought leader
Thought leadership – cringe-y buzzword term or reputation game changer? With B2B in my brand DNA, I’m of course, going with the latter. Here’s why: By helping…
Newsletters and PR trends
Two – ok, you’ve got me, it was three – years ago, I attended an online marketing workshop – friends and colleagues know I invest a LOT…
How to connect with a magnetic About Me page
A compelling About Me is a hard thing to write. In fact, writing about yourself is hard full stop. Big yourself up? Be all British and self-deprecating?…
Brand & social media trends in 2019
Brand & social media trends for 2019 Earlier this week, Helen Perry, my Elevate co-founder, and I gave a talk on 2019’s brand and social media trends….
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