Antonia Taylor PR logo

B2B communications creating change

All businesses want to create that edge – with their customers, their people, communities and advocates. Antonia Taylor PR embraces communications to help get them there. We look at where your business is, where you want to be,  and map out how PR will help you get there,  to elevate your profile and reputation, where it matters.

By truly understanding your business, we will find the right communications mix to work for your brand and to connect with your audiences. We are passionate about the impact effective PR can make on small, fast growing businesses.  Strategic, creative, adaptive, Antonia Taylor PR is a different kind of PR partner; one that delivers business edge.

What we do

Strategic public relations campaigns

Understanding the complexities of communicating within the B2B marketplace, our approach focuses on the drivers specific to your business and how to build stakeholder engagement. We will work closely with you to develop a PR strategy that is aligned with your marketing activity, supports your business goals and delivers the return on investment you want to see.

Message development

A set of harmonised messages underpins effective communications programmes; articulating your vision and values is key to building brand advocacy. Working collaboratively, Antonia Taylor PR can help you identify and build clear messages to engage the media and shape the way external target audiences relate to your business. 

Thought leadership

Demonstrating genuine original thinking around the challenges impacting your stakeholders will help elevate your brand and reputation. Leading the conversation on relevant issues means you stand out from competitors. We have extensive experience in devising thought leadership platforms – from research to industry roundtables – that deliver high-impact coverage and connect with influencers. 

Media relations

We know how to get the media interested and engaged with your business. Be it through press releases, features ideas, comment opportunities, profiles, interviews or journalist briefings, we will manage your relationship with the media effectively. Antonia Taylor PR has extensive hands-on experience of dealing with national, broadcast, business, trade and regional media.

Content creation

Creating compelling content is at the heart of all communications; the advent of social media means that an effective content strategy needs to drive your marketing. Antonia Taylor PR can help overcome the resource challenges for producing audience-centric content and copy-writing, from blogs and brochures through to newsletters, annual reports and speeches.

Social engagement

The rise of social communications has transformed the nature of PR and, more importantly, how businesses connect with their audiences. Effective social communications is resource-intense; we have the expertise to recommend the right strategy for your business, integrated with your overall programme, powering direct engagement to activate and inspire your community of stakeholders.

Why we're different

Clear thinking

Antonia Taylor PR combines strategic thinking with creativity to help clients tell their story – across the right channels. We’ll work with you to define the right KPIs to ensure your PR programme is measurable.

Honest

Our purpose is to help clients drive customer and stakeholder engagement through PR. If we feel another marketing discipline will be better suited to your business needs, we’ll be the first to let you know.

Transparent

A transparent pricing model shows our commitment to delivering affordable director level service. Open reporting, co-ordination and accountability deliver a fully integrated PR programme.

Personal

We work in partnership as an extension of your team. Building long-term relationships – through listening and collaboration – is what we do. This means we get under the skin of your business to create a bespoke PR campaign designed to support your specific business needs.

Flexible

Working in a retained capacity or on a project basis, Antonia Taylor PR will develop a pragmatic, agile approach to elevate your business profile and credibility while minimising the impact of PR on your time.

Specialist sectors

SMEs

From leading Government support programmes for SMEs through to launching innovative start-ups, Antonia Taylor PR understands the issues facing small businesses. Whether you are a business looking to engage with SMEs or a small business wanting to amplify your reputation, we can create the right PR programme for you.

Professional services

Having worked with professional service firms for over 15 years, we can help you map out the right thought leadership platforms to help secure the right coverage for your business. Antonia Taylor PR has experience working with Top 20 accountancy practices, law firms and management consultancies, delivering impactful PR to ensure clients stand out as leaders in a crowded market.

Technology

Having worked with leading global technology brands and disruptive start-ups Antonia Taylor PR understands that tech companies need to talk the language of business to their customers. We focus on audience-centric campaigns to reach audiences across hardware, software, services and telecoms through key influencers – media or bloggers.

Public sector

Antonia Taylor PR has worked with government departments including BIS and DWP as well as leading local government, health and education PR programmes. We also have experience of supporting national and regional charities.

About Antonia Taylor PR

I love what I do. I love helping SMEs and start-ups grow through powerful communications. As a driven, passionate PR professional I have worked hard to build a fantastic client base working with some of the most inspirational and ambitious business owners and leaders in the Thames Valley.

Making the decision to set up my own business was about giving more back to my clients – better client service with a total focus on your business goals. Bringing the best value to you through creative strategies, flexible ideas and workable budgets.

I love PR too. As a profession I earned my stripes at a top 10 global agency, learning from colleagues who are now industry leaders. It’s also meant I can create and run a business that has helped me achieve professional success around my family and home life. It’s about choice and independence, having the freedom to work with brands I truly believe in, am inspired by and feel I can bring something to their success story.

In the bits around the edges, I discovered yoga – to bring balance back and help me breathe again.

Looking to create change, raise your business profile and drive engagement? Get in touch to chat through how PR can help...

"As part of our marketing strategies for this year we identified that we needed to enhance and create our awareness within the Thames Valley region. We were looking for someone locally with business to business PR experience. From the offset Antonia’s approach has been both refreshing and pragmatic. It’s obvious straight away that she has a wealth of experience and appreciates the challenges of getting yourself heard in the business to business space. Antonia also ran an excellent messaging workshop which helped us clearly identify the core messages we need to communicate. I would have no hesitation in recommending Antonia, in the few months we have worked with her she’s generated some excellent results and coverage."

Paul Macbeth, Macbeth Insurance

"Antonia has provided Kloud with consistently relevant and timely PR advice. We have been delighted with the coverage she has achieved in a remarkably short time frame – including multiple publications in the national press, such as The Guardian and Financial Times. She has helped tremendously in consolidating our position in a highly competitive marketplace and increasing our credibility. We would not hesitate to recommend her extensive services."

Matt Lawrence, CCO, Kloud

"Antonia brings the detailed and realistic knowledge of how PR can improve the visibility and standing of The Consultancy Company to our potential clients through a coherent agreed strategy focussing on our USP’s. Her ability to deliver that strategy by getting things done proactively releases management time for other things. She has good communication skills and has delivered great visibility across our target media. Antonia is easy to work with and gives straightforward advice and guidance."

Aidan Salter, MD, The Consultancy Company

"I first met Antonia over a year ago when we were members of The Athena Network in Reading. Her professional and friendly manner was great and she was excellent at bringing energy to the Athena meetings and building genuine relationships with other members.

Over the following months hearing about her testimonials from satisfied clients proved to me how good she is in her role as a PR consultant.

In March I became the new Regional Director of The Athena Network in Reading. Antonia offered her services to put Athena on the map in the Reading area with local media. Working directly with her has been a pleasure as she is so supportive and knowledgeable and I have no hesitation in recommending her for any role in PR.

Thank you Antonia for your generosity."

Debbie Atkins, Regional Director - The Athena Network, Reading

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